Maybe it's building an online chat ecosystem, maybe it's shorter (or longer!) episodes. For us, that means breaking out of our old mindsets and formats, and delivering content that is just as accessible, clamorous, and relatable, whether it's on your TV, computer or phone.
ET BIL ARABI MBC4 TV
This is where TV producers and digital distributors collaborate. The best content is content that travels. It's soon going to be in VR and strapped to your face. The new reality is that TV is in your pocket. The idea that TV is some big box fixed to the wall - that's moving on. Technology has dramatically transformed content consumption worldwide from TV to digital media - what do you feel this has meant for content providers as they try to remain relevant? And how has Charisma Group approached this challenge?
And most "Arabic" programming that did exist would lack specific insight and cultural relevance.
With a rapidly growing Arabic media footprint, significant global demand for Arabic programming - the quality of production significantly lagged behind consumer tastes and industry demand. I can make this point simply: Arabic content, by and large, was not world-class, nor was it culturally relevant. When we had the idea to start Charisma, we saw a clear gap. What were the major challenges facing the media and entertainment industry in the Arab world (especially with regard to Arabic content) when you first decided to launch your own media production company? Every one of those hours is the product of hundreds of people bringing their passion to work, operating with the highest degree of professionalism and attention to detail, and always looking for ways to excel at what we do. In case, the vision is creating the world's leading Arabic content.Įvery year, Charisma Group delivers an incredible 1,500 hours of world-class Arabic content tailored for highly-rated Arab TV channels and media outlets across the world. A philosophy that ultimately underpins - day in and day out - the delivery of a very specific vision and structured execution.
How have those lessons helped you in defining the business model of Charisma Group and carrying out your responsibilities as CEO?Īs with most CEOs, growing a company is an opportunity to build a philosophy for success with a team of incredibly talented and capable individuals.
ET BIL ARABI MBC4 PROFESSIONAL
Whether you're an intern on your first day, or the CEO of a multinational media conglomerate - passion, professional consistency and a competitive spirit will always set the foundations for success in media. Competing whether it's finding and making the best programming, to offering content through new, innovative channels bringing you closer than ever to your consumer's lifestyle. The fundamentals of success in media don't change: a joy and passion for creating relatable content rigorous professionalism, consistency and attention to detail and a competitive spirit to always find ways to improve. What do you think are the key lessons you have learned from those roles? Before you set up Charisma Group in 2005, you were already a media industry veteran having done important roles behind and in front of the camera.
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